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Drybar’s Secrets To Blow Out The Competition

Hint: It has everything to do with the fact that they’re related.

Hint: It has everything to do with the fact that they’re related.

When Alli Webb started talking about her idea for Drybar seven years ago, everybody thought she was crazy. On the surface, the concept really doesn’t make much sense. It’s a hair salon, but you don’t actually get a cut or color; all you get is a blow dry. And the whole experience costs you $45. Who would go for that?

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